Sephora x Brand X
Experience Design + Brand Design
Adobe Illustrator, Photoshop, SketchUp, Procreate, Adobe InDesign
I, along with two partners (Ally Reyes and Fiona Micoleau) entered the 2020 Brand X Challenge, a national experience design competition for undergraduate design, architecture and marketing students. The challenge was to design a 40 ft x 40 ft pop-up experience for Sephora at their Sephoria event.
Our pop-up, (em)POWERED by Beauty, a Sephora Pop-Up was centered around the idea of power and technology empowering the beauty community. We designed floor plans, an event space, merchandise, a logo, and a full branding suite. We won first place and were awarded $5,000 and a feature in Event Marketer magazine.
My role included researching the Sephora brand, ideating concepts, developing the presentation, focusing on the user journey, and designing some visuals.
Our message is to celebrate beauty and diversity by showcasing how power and technology have empowered a generation and a global makeup community.
From the main entrance, our recommended path is designed to be fluid. The dimensions are taken into consideration when determining the number of guests that can interact with each room without crowding the experience — this is why there are two suggested routes.
The floor plan follows a logical progression with one entrance and one exit in each room. Guests can start by entering the first door on the right or left-hand side, and follow the natural path.
After exiting the ground floor, guests can choose to climb the stairs to experience the rooftop or use an ADA compliant wheelchair lift to enter the rooftop. This experience does not have a set time frame and guests are encouraged to customize their experience!
The rooftop is designed to be the final destination of this pop-up. The open floor plan encourages guests to mingle, take pictures, and contribute to the influencer and artist panels.