Kali

Brand Identity + In-House Production

Adobe Illustrator, Adobe Xd, Photoshop, Squarespace, Figma

Kali Care is a digital eye care company that aims to transform how ophthalmic treatment is performed. They do this by providing adherence solutions for ophthalmic patients. Kali presents the challenge of needing to function for both B2B and B2C contexts. My partner Olivia Kotlarek and I were tasked with redesigning the existing company logo, identity, and branding guidelines, as well as creating digital and print materials including: website, product packaging/instructions, brochures, business system, and more.

Kali’s new brand identity blends the feeling of trustworthiness with modern elements to show the advancement of their tech.

My role included the packaging design, the website design, and collaborating on the overall brand identity