SUNNIEFEST

More Fun Than Your FYP

ROLE:

‍ ‍Graphic Designer

RESPONSIBILITIES:

Print Production

Design

Brand Implementation

Mockups

Oversaw fabrication and led on-site installation

Environmental and Wayfinding Design

Marketing, Promotional, and Giveaway Materials

CHALLENGE:

Sunniefest was created as an inaugural experiential event for Sunnie—a Gen Z–focused platform launched by Hello Sunshine to support and empower the next generation of young women through storytelling, community, and creative expression. Designed as both a cultural moment and a brand-building opportunity, the event needed to translate Sunnie’s emerging identity into a cohesive, immersive visual experience.

The challenge was to establish a distinct yet flexible visual system that could live across a wide range of touchpoints—from large-scale environmental graphics to sponsor integrations—while staying true to Sunnie’s mission of fostering authenticity, creativity, and connection among Gen Z audiences. With multiple stakeholders and brand partners involved, maintaining consistency without limiting expression was critical.

AGENCY:

‍ ‍Mirrored Media

SOLUTION:

As the lead 2D graphic designer, I developed and executed the full visual ecosystem for Sunniefest. I translated Sunnie’s brand ethos into a vibrant, scalable design language that could adapt across print, environmental, and partner-driven applications.

I designed all event materials—including signage, wayfinding, stage graphics, and branded moments—while thoughtfully integrating sponsor identities into the overall system. By balancing Sunnie’s core branding with partner requirements, I ensured a cohesive visual narrative across the entire event experience.

In addition to design, I led print production and on-site installation, overseeing the transformation of digital concepts into physical environments. This hands-on execution ensured quality, consistency, and fidelity to the creative vision, resulting in a fully immersive event that brought Sunnie’s mission to life in a tangible, engaging way.

CLIENT:

‍ ‍Hello Sunshine, Sunnie