AMAZON FALLOUT RED CARPET PREMIERE

We Nuked Hollywood

CHALLENGE:

Create a red carpet premiere that would flip to an after party to promote the highly anticipated new Amazon series Fallout.

SOLUTION:

We embraced the series’ Los Angeles backdrop and took over Hollywood Blvd and the iconic TCL Chinese Theatre IMAX. Weaving in elements of the Fallout brand with post apocalyptic Los Angeles landmarks, the event had something for everyone. For the afterparty, Pete Wentz of Fall Out Boy surprised the crowd as guest DJ.

ROLE:

Graphic Designer.

RESPONSIBILITIES:

Print Production

Concept Ideation

Branding Consistency

Mockups

Image Editing

Environmental and Wayfinding Design

Marketing, Promotional, and Giveaway Materials

AGENCY:

Creative Riff

CLIENT:

Amazon and Prime Video