AMAZON FALLOUT RED CARPET PREMIERE
We Nuked Hollywood
CHALLENGE:
Create a red carpet premiere that would flip to an after party to promote the highly anticipated new Amazon series Fallout.
SOLUTION:
We embraced the series’ Los Angeles backdrop and took over Hollywood Blvd and the iconic TCL Chinese Theatre IMAX. Weaving in elements of the Fallout brand with post apocalyptic Los Angeles landmarks, the event had something for everyone. For the afterparty, Pete Wentz of Fall Out Boy surprised the crowd as guest DJ.
ROLE:
Graphic Designer.
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
AGENCY:
Creative Riff
CLIENT:
Amazon and Prime Video