ELECTRIC BLOOM EXPERIENCE
Besties, assemble!
ROLE:
Graphic Designer
RESPONSIBILITIES:
Print Production
Brand Implementation
Mockups
Design
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Disney wanted to created an open call to all besties throughout LA to assemble at the Westfield Century City for the ultimate celebration of Electric Bloom, a new show on Disney+.
AGENCY:
Mirrored Media
SOLUTION:
To bring the experience to life, Disney took over the atrium within the center of the Century City Mall for two days creating an immersive experience for besties of all ages. 3200+ sq feet of walls with 7300+ sq ft of custom graphics with 30k+ stems of florals surrounded our space. Guests entered under 12ft floral archway featuring a custom neon Electric Bloom sign recreating the show logo. Inside the footprint, we recreated key scenes within the show special to each of the girls to create fun, interactive moments for besties. The large atrium LED wall displayed music videos with music playing throughout the space, surrounded by a multi-story custom Electric Bloom graphic.
CLIENT:
Disney+ and DET