SAN DIEGO COMIC-CON 2022 ABBOTT ELEMENTARY
WE SCHOOLED COMIC-CON GOERS
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Bring ABC’s critically-acclaimed Abbott Elementary to life for fans and newcomers at one of the most crowded experience stages in the world — SDCC.
SOLUTION:
We built a school! Guests were welcomed to “New Teacher (Dis)orientation,” complete with ‘veteran teachers’ to guide them and prepare them for teaching at an underfunded Philly elementary school. To give back, we teamed up with Scholastic to fund classrooms and personally give thanks to the teachers who made a difference in attendees’ lives.
ROLE:
Graphic Designer.
AGENCY:
Creative Riff
CLIENT:
ABC